Building Trust With eCommerce Consumers

eCommerce consumers have so many options to choose from when making a purchase these days - which is why it's extra important that you develop a relationship and level of trust with them to set your business apart.
Read Time: 4 minutes
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Make eCommerce Consumers Your Biggest Brand Advocates

When consumers are shopping and making a decision on who to purchase from, one important factor in their buying decision is whether they feel they can trust a company. As an eCommerce company, it is important that you are always working towards building trust with online shoppers. Building or conveying trust with consumers is especially important since eCommerce does not provide the face-to-face interaction that traditional retail provides. So let's talk about some ways that you can make your eCommerce customers feel like they can trust your eCommerce store.

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Methods for Building Trust With eCommerce Consumers

  • Develop social proof. Finding ways to encourage people to tweet or post your products on their social media is a fantastic, and low-cost (or even free) way, to show online shoppers that your product is legit.
  • Display customer reviews and make them easily accessible to potential customers. Reviews from purchasers is one of the first thing potential customers will look for when deciding whether to make a purchase from your Shopify or Etsy store.
  • Offer returns to reduce the customers perceived risk of making a purchase. Online consumers will bounce to another merchant so fast it will make your head spin if they get the slightest sense that your returns process is difficult or rigged. Providing a satisfaction guarantee and a simple returns process is a surefire way to increase sales to wary consumers.
  • Make it easy for customers to contact you and your business. This means having an email address to field customer inquiries, or a phone number, as well as getting your business listed with Google and having a verifiable address. The more transparency and ease of contact you provide makes eCommerce consumers trust you and your online business more and more.
  • Provide a comprehensive “About Us” on your website to help customers get to know your company. This is about the closest you can come to giving eCom consumers that face-to-face feeling that traditional retail gives. It lets the online purchaser feel like they know you a little better, which corresponds to the level of trust they feel for your company.
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Relationship Building Leads to Long-Term eCommerce Customers

Consumers have so, so many options to choose from when making a purchase online. Which makes it extra important that you develop a relationship and level of trust with them to help set you and your company apart from the competition. If you can effectively build trust with your customers, this will help you sell more and create brand loyalty for repeat customers. Finding multiple ways through your branding, consumer interactions, and customer service processes to position yourself as a trustworthy eCommerce company will pay you long-term dividends, and create lifelong brand advocates.

That's all for this week's edition of The New Yak Times, tune in next week and subscribe below!

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